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Every article gets a featured image that fits your brand. To make new images follow your brand or photography guidelines, describe the look in a Custom image prompt. To use specific photos you already have, upload them.
Optional: upload brand images and pick an image style once. After that, images are added automatically.
In RankAI: Settings → Content & writing → Writer → Images → Edit · rankai.ai/dashboard/<project>/settings/content

What RankAI does

  • Adds one featured image at the top of each article, right after the title.
  • Uses your uploaded images first. Each one is used once; images already used are tagged Used.
  • When your images run out, creates a new image in the style you picked.
  • In list-style articles, such as “best tools for…”, adds a screenshot of each listed website.
  • Checks every image before publishing. If an image no longer loads, the article isn’t published until you fix it.

Your options

Open Settings → Content & writing, then click Edit on Images in the Writer card. Click View Samples to compare the styles, then Save brand images.

Custom image prompt or uploaded images?

They do different jobs, and you can use both: Following brand guidelines usually means writing a custom image prompt, for example: “Natural light, warm tones, real people at work, no text or logos”. Uploaded images run out, and new images then follow the prompt.

Alt text

The featured image’s alt text is the article’s keyword. To change it, open the article, click the image, click Alt text, and type a short description of what the image shows.

Where images are hosted

RankAI stores images on its own servers. When you publish:
  • WordPress and Squarespace: the featured image is uploaded to your media library; images in the body stay on RankAI’s servers.
  • Wix: all images are imported into your Wix media.
  • Sanity: the featured image is uploaded to Sanity. Turn on Upload body images to Sanity in the Sanity connection to move body images too.
  • Webflow, Shopify, Framer and websites built with code: RankAI sends image links, so images load from RankAI’s servers unless your platform copies them.

Fix a broken or wrong image

  1. Open Articles and click the article to edit it.
  2. Hover over the image, open the block menu, and click Delete.
  3. Type / and choose Image, then Upload an image. You can also drag an image file into the article.
  4. Click Save, then Publish to update your website.
The first image in an article is its featured image. If you delete it, the next image takes its place. If publishing stops with “Some images in this article no longer load”, replace or remove the listed images and publish again.

Avoid these mistakes

  • Uploading only a handful of images. Each image is used once, so a few uploads run out quickly. Pick a fallback style you’re happy with.
  • Changing the image in your CMS only. RankAI doesn’t see that change, and the next update from RankAI can bring the old image back. Change it in RankAI instead.
  • Expecting old articles to change. New image settings apply to articles written afterwards.
Questions? Contact support.
Last reviewed: November 14, 2026.