Google search metrics

In RankAI: Sidebar → Analytics · rankai.ai/dashboard/<project>/analytics

The basics

Metric	What it means	How it’s calculated
Impressions	How often a RankAI page appeared in Google results.	Total count reported by Search Console.
Clicks	How often someone clicked through to that page.	Total count reported by Search Console.
CTR	Share of impressions that became clicks.	Clicks ÷ impressions. 20 clicks from 1,000 impressions = 2%.
Position	Where your page usually appears. #1 is the top result.	Average position, weighted by impressions, so searches shown more often count more.

Where you see them

Section	What it shows	Time range
Performance Overview	Running totals of clicks and impressions for your RankAI pages (articles, landing pages, tracked URLs), in 4-day steps.	From project start, up to 365 days.
Keyword Performance	Each search term your RankAI pages appear for, with position, impressions, clicks, and CTR. Sorted by impressions.	The selected range; 180 days by default.
Top Movers	Up to 10 search terms across your whole site that moved up in Google.	Last 7 days compared with the 7 days before.

A search term appears in Top Movers only if it rose at least one position, ranked in the top 50 in both weeks, and had at least 25 impressions in each week.

What to expect

Impressions rise first, then position improves, then clicks follow.

Position can drop when you start appearing for many new, broader searches. That’s often good news.

A Search Console click isn’t the same as a website visit in your own analytics tool.

Google’s own definitions: Performance report.

Last reviewed: October 13, 2026.

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Google search metrics

The basics

Where you see them

What to expect

​The basics

​Where you see them

​What to expect

The basics

Where you see them

What to expect