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Your prompts decide what your AI visibility report measures. They should be the questions real customers ask before they buy.
Optional. RankAI suggests prompts for you. Add or adjust them when you know a question your customers ask that’s missing.
In RankAI: Sidebar → AI Search Visibility → Prompts · rankai.ai/dashboard/<project>/ai-visibility

Good prompts look like this

Your options

  • Add prompt for a question that matters to you, or New topic to group prompts and get suggestions, up to your plan’s limit.
  • Archive prompts that don’t reflect how your customers buy. Restore brings them back.
  • Add competitors in the Competitors card with + Add, or Track a suggested brand.

Avoid these mistakes

  • Only branded prompts. Prompts that name your brand are left out of your visibility numbers. Use questions customers ask before they know you.
  • Near-duplicates. Ten versions of the same question don’t tell you more than one.
  • Changing the set often. Keep a stable core so you can compare checks over time.

What to expect

  • New prompts show results after the next check.
  • Adding or removing prompts changes your percentages, even if nothing else changed.

Last reviewed: October 13, 2026.