What we need from you
About your business- Your website address.
- What you sell, who buys it, and where you operate.
- Your main competitors.
- Brand voice or style guidelines.
- Proof you’re happy for us to use, such as reviews, case studies, or credentials.
- Topics or claims to avoid, and anything that needs expert review.
- Your CMS. Follow the guide for your platform or ask your strategist to walk you through it.
- Your Google Search Console property. See the Search Console guide.
- Who on your side approves drafts and website changes.
- The customer actions that matter most, such as bookings, calls, or enquiries.
What happens next
1
Strategy
Your strategist shares a custom 90-day content and prompt strategy for you to review.
2
Execution
We start publishing and fixing technical issues within the approvals you’ve agreed.
3
Review
You get regular reports and a monthly strategy review. See Track your results.
Last reviewed: October 12, 2026.