> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rankai.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Plan your keyword strategy

> How RankAI chooses topics, what you can change, and what to expect from your content calendar.

**RankAI writes about what your customers actually search for and ask AI tools.** It picks topics from your business details, your competitors, and your search data, and favors relevance over raw search volume.

<Note>**Optional.** RankAI builds and refreshes your topic list automatically. Step in only to add a topic you care about or remove one that doesn't fit.</Note>

<Info>**In RankAI:** Sidebar → **Keywords & Content** → **Focus Areas** or **Add Keyword** · `rankai.ai/dashboard/<project>/content`</Info>

## Video walkthrough

<iframe src="https://drive.google.com/file/d/1qooA4MTz2LsjpnKOJVKgHueJwu5B2Ozo/preview" title="RankAI keyword and content calendar" style={{ width: "100%", aspectRatio: "16 / 9" }} allow="autoplay; fullscreen; picture-in-picture" allowFullScreen />

[Open this video in Google Drive](https://drive.google.com/file/d/1qooA4MTz2LsjpnKOJVKgHueJwu5B2Ozo/view).

## What RankAI does

* Researches search terms from your business details, competitors, and Search Console data.
* Groups related terms and schedules one article per topic in **Keywords & Content**.
* Shows created articles under **Ready** and future topics under **Upcoming**.

## Your options

* **Add a focus topic:** click **Add Keyword**, choose **Add Focus Topic**, enter a topic your customers ask about, and click **Add Topic**. RankAI researches related keywords for it.
* **Pick keywords yourself:** use **Manual Keyword Research** to search and select individual keywords.
* **Remove a topic:** select its row in **Upcoming** and click **Remove**.
* **Preview an article:** click **View** on any row in **Ready**.

## Avoid these mistakes

* **Chasing volume.** A smaller, highly relevant topic often brings better customers than a broad, popular one. Search volume is an estimate, not promised traffic.
* **Fixing topics one by one.** If many topics feel off, update your business and audience details instead; RankAI uses them for every future topic.
* **Removing published topics casually.** Removing a keyword that already has a published article can also unpublish that article. Read the confirmation first.

## What to expect

* Your **Upcoming** list changes over time as RankAI researches new topics.
* A scheduled topic isn't live yet. It goes live when its article is published.

Next: [Write and edit articles](/workflows/content-production).

***

*Last reviewed: October 13, 2026.*


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